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Adding serums to your routine

Serums deliver concentrated ingredients to target concerns such as dullness, dryness or uneven tone, while face oils add nourishment and glow. Apply after cleansing and before moisturiser.

Introduce active serums gradually, patch test if your skin is sensitive, and always use sunscreen with ingredients like vitamin C. Our team can help you choose the right actives.

Choose by

  • Concern such as dullness or dryness
  • Key ingredient like vitamin C or hyaluronic acid
  • Serum or nourishing oil

Discover more across Beauty & Skin Care, or ask our pharmacist if you need a recommendation.

Frequently asked questions

When do I apply a serum?

After cleansing and before moisturiser, allowing it to absorb into clean skin.

What does hyaluronic acid do?

It helps attract and hold moisture, supporting plump, hydrated looking skin.

Can I use vitamin C every day?

Many people use it each morning. Pair with sunscreen and introduce gradually if new to actives.

Serum or face oil first?

Apply lighter serums before heavier oils, then seal with moisturiser.

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