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Choosing the right toothpaste

Fluoride toothpastes help protect against cavities, while specialist formulas target sensitivity, whitening or gum health. Picking the right one supports your daily oral routine.

Brush twice a day, spit rather than rinse to keep fluoride working, and choose a formula matched to your needs. Our pharmacy team can help with sensitivity and gum concerns.

Choose by

  • Cavity protection with fluoride
  • Sensitivity and enamel care
  • Whitening or gum health

Discover more across Personal Care, or ask our pharmacist if you need a recommendation.

Frequently asked questions

Which toothpaste is best for sensitivity?

Sensitivity toothpastes help soothe nerve sensitivity over time with regular use. Our pharmacist can advise.

Should I rinse after brushing?

Spitting rather than rinsing helps fluoride keep protecting your teeth for longer.

Do whitening toothpastes work?

They can help remove surface stains for a brighter look. Results vary by product and habits.

How much toothpaste should children use?

A small, age appropriate amount is recommended. Check the pack for guidance by age.

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